facebook page statistics

Indeed, we see that while post engagement account for 19% of Facebook ad investment (which in the interests of balance is still the second-biggest segment), it is into traffic that the largest investment, 25%, is made. The low CPM here can be directly related to the relatively low level of investment we saw above. Facebook’s overall active users continue to increase every year across the platform as a whole. The same thing happens with the reached predominant country, city, and language. In fact, Facebook has entered our lives so effortlessly, that at this point it’s hard to imagine a life before Facebook. Now, why use this tool? 51% of US Facebook users are given a political label, based on what they have listed as their interests. The average level across 2018 was perhaps around $0.63. It provides a platform where people can connect with your products or services, and strengthen customer relationships. Across industries, the average was 9.11%. Oberlo uses cookies to provide necessary site functionality and improve your experience. It keeps adding users – while it may be falling out of favour in more mature markets, it is still adding users in emerging ones. Undeniably, Facebook connects more people than any company ever has in the past. In terms of post reach, the organic reach of Facebook posts vs. overall likes stands at 5.34%. For marketers, time spent on social media apps matters because the more time people spend on these apps, the higher is the chance that they will see advertisements. Whether it’s politics or our private lives, Facebook has made information sharing easier than it ever was before. This of course varies from industry to industry. Average monthly Facebook page engagement by country. It's an overview of our…, With everything that's going on with COVID-19, now may not be the best time to start a business. Here, once again, we see Facebook surge into an uncontested lead, with 72% of marketers buying ads on Facebook. This is perhaps even more impressive when we take into account that the app is banned in the world’s biggest and most-populous app market, China. Facebook has denied influencing the Brexit referendum in the UK in 2016, claiming there was no evidence of foul play. 96 percent of active Facebook users accessed the social media platform via mobile devices. Facebook users can be given affinity designations, however – around 21% of users are. Engagement rates for videos, as you’ll know if you’ve been paying attention, are the highest, at 6.04%. The vast majority of problematic posts are detected by Facebook’s AI. As it stands the current levels seem to be water off a duck’s back. 65 percent of Facebook users are under the age of 35 (Statista, 2019), which means that they fall under the age demographic of Millennials and Generation Z. This does seem to be something of a case of getting what you pay for – though, ultimately you’ll end with CPC at more or less the same level. So, really, far more people use Facebook as a source of news or even as somewhere to shop than use Twitter or Pinterest respectively. Problematic usage was defined as that which had a negative effect on users’ lives, and over which users did not feel they had control (both elements were required). More than half (51%) log in several times per day. Facebook Indonesia demographics: age and gender, December 2019. This is most commonly the order in which these expenses have fallen in the trailing two-year period covered here. This is despite a series of controversies over privacy, fake news, and censorship on social media, especially Facebook. With user comfort becoming the primary goal, mobile accessibility is something that marketers can’t afford to ignore. Being the biggest social media site out there, Facebook gets its fair share of attention from marketers as well. Median CTR for newsfeed ads according to these Facebook ad benchmarks comes to 1.45% in Q3 2019. Originally a novel concept introduced (in 2009) to allow users to show they approved of something that has been posted, the concept is thought to have had a negative effect on the mental health of users.

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